The following project, is a fictional private project for the self created brand “Mont Merapi" which has nothing to do with the real volcano or any hot sauce.
Project Brief:
The task was to create a new brand for a hot sauce, target around a more premium audience which wants to experience a premium hot sauce for their personal meals.
The brand is based on a dangerous volcano based in Indonesia, which is an active volcano which erupted in 2023. Representing the danger of the spice and the pure pain, you will suffer when eating the hot sauce.
Used Tools:
Blender 4.0
Adobe Creative Cloud
Midjourney 5.1
CapCut
“Mont Merapi”
Mont Merapi hot sauce is a fictional Premium hot sauce brand. I was responsible for their naming, brand strategy, identity, packaging, product design and their Advertising Appearance.
Mont Merapi hot sauce takes influence from the famous volcano “Mont Merapi” which is one of the most dangerous volcanos on earth, and it is still active. This dangerous essence is captured into the hot sauce.
